The world beer brand Heineken turns 140. For this major happening with the Paris based electronic record label Ed Banger which turns 10 this year. The label boss Pedro Winter is planning something huge, a party on March 1st in Paris at Halle de la Villette. So both brands teamed up for this special moment and created a special version of the Heineken aluminium beer bottle. The birthday collaboration will be available at Colette on March 4th, on March 11th they gonna release a special box set. Guess who’s responsible for the creation? Yes, right. It’s Ed Bangers creative number one, So-Me. Open your world.